Keith MacPherson
Break the Ice: 6 Brilliant Ways to Start a Conversation
Category: Business English Skills, Language Training | 2017-06-24
In today’s international marketplace, there is no question that networking is an essential part of our daily business. But being necessary does not necessarily mean that it is easy. We all know that first impressions are important. Starting a conversation ... [Read more]
Keep Your Prospect On The Phone: 9 Key Phrases
Category: Business English Skills, Language Training | 2017-06-17
Talking on the phone can be difficult. No question. Talking on the phone in a foreign language can be downright terrifying. Trying to make a sales call and keep your prospect on the phone can be nearly impossible. For non-native English ... [Read more]
Better Presentations: Overcoming the Fear of Presenting
Category: Business English Skills, Language Training | 2017-06-04
It is a well-known fact, that most of us have some fear of presenting. We get nervous, butterflies in our stomach and sweat way more than we should. In fact, surveys have shown that most people fear public speaking more ... [Read more]
Better Presentations: Closing A Presentation
Category: Business English Skills, Language Training | 2017-05-25
Welcome back to part 3 in our 4-part series on giving better presentations. We started with a look at creating A Strong Opening, then last week we focused on A Powerful Body. This week, we are going to discuss how ... [Read more]
Better Presentations: A Powerful Body
Category: Business English Skills, Vocabulary | 2017-05-18
Welcome back to part 2 in our 4-part series on giving better presentations. Last week, in Better Presentations: A Strong Opening, we looked at how to capture the attention of your audience. This week we will be examining the language ... [Read more]
Better Presentations: A Strong Opening
Category: Business English Skills, Language Training | 2017-05-11
This is the first installment in a 4-part series on giving better presentations. Each week we examine a different aspect of presentations and help you improve your public speaking skills. Your audience, in the weekly meeting or at a large conference, ... [Read more]
False Friends: 8 Common Business English Mistakes
Category: Business English Skills, Language Training, Vocabulary | 2017-05-04
Anyone who has tried to learn a language has had that feeling you get when know you have said something wrong. The problem is, it sounded so right to you! You guessed it, false friends, the nemesis of language learners ... [Read more]
Small Talk: A How-To Guide
Category: Business English Skills | 2017-04-26
Picture it… Standing around at your next networking event, a fantastic prospect in front of you, and nothing to say. This is a common fear a lot of people have when faced with the idea of small talk. They just ... [Read more]
How to Write a Great Sales Email: A 5-Step Plan to Greater Success
Category: Language Training | 2017-04-13
When was the last time you wrote a sales email and felt confident that you had done a great job? If you are like a lot of people, this was never. Or, at the very least, a long time ago? If ... [Read more]
Finding A Great Language Teacher: 5 Qualites To Look For
Category: Language Training | 2017-04-06
Have you ever sat through a boring lesson on grammar? If you have ever studied another language, the answer is probably yes. There are lots of teachers out there, but how can you find a truly great language teacher?There are ... [Read more]
About the Author
Keith MacPherson
As the owner and founder of The MacPherson Language Institute, Keith is engaged in all aspects of language learning. A teacher, blogger, translator and consultant, he offers expert training and guidance for private students and businesses competing in the global market. Leave a comment, join the mailing list or follow him on Twitter @MLISolutions.