Keith MacPherson
Bad Grammar Affects SEO – Who Knew?
Category: Language Training | 2019-03-29
Everyday I use Google search. And I am sure you do too. As a language teacher and grammar nerd, one thing that drives me crazy is bad copy. Whether that is ad copy or directly on the website. Today, one ... [Read more]
InMail: The New Email and How to Write One Successfully
Category: Business English Skills | 2017-11-22
Many people today believe that LinkedIn’s InMail is the new email…and I am one of them. There are several reasons for this. Mostly, I think it is because mutual contacts add a sense of trust from the start. Nobody wants ... [Read more]
Gord Downie: Hero of Canadiana
Category: English Culture | 2017-10-23
As an expat in Germany, I am often asked what Canada is like. And when I think about this question, I am flooded with a myriad of images of Canadiana. But, as a musician and music lover, I inevitably turn ... [Read more]
7 Key Acronyms – Shortcuts to Save You Time at Work
Category: Business English Skills | 2017-09-27
I recently received an email that left me a little confused. It read,” FYI, WFH to EOW. Call if you need me.” So, I thought about calling to figure out what the hell he was talking about. Then I decided ... [Read more]
How to Stop Using “How are you doing?”
Category: Business English Skills | 2017-09-18
Of all the conversation openers in the world, nothing is more mundane than “How are you doing?”. And we have all been in the situation where this has driven the conversation to a screeching halt. How are you doing? Good ... [Read more]
Public Speaking: 7 Tips for Excellence
Category: Language Training | 2017-09-11
The summer break is over and school is back in session. One of the most common requests we have at the Institute is to work on public speaking skills. In our Business English courses, we tend to spend quite a ... [Read more]
Benefits of Language Training: Return on Investment
Category: Language Training | 2017-07-21
The benefits of language training on a personal level are well-documented, but they are often overlooked with regards to business. As large-scale language training programs for companies can require a substantial capital investment, the question of return on investment is ... [Read more]
How To Learn English At Home
Category: Language Training | 2017-07-15
You have decided to improve you English language skills. Great! Unfortunately, you don’t have the time or money to take professional Business English lessons or travel to London for an English course. No problem! You can easily learn English at ... [Read more]
5 Ways to Improve the Tone of Your Emails
Category: Business English Skills, Language Training | 2017-07-08
Ever since the introduction of the web, we have been getting more and more emails. According to the Radicati Group’s report (2015), business people send or receive over 120 emails per day. With that many emails floating around, it’s easy ... [Read more]
The Yes’s and No’s of Negotiation
Category: Business English Skills | 2017-07-02
You may think that as a negotiator, you are winning if you get a “yes” from across the table. This may not be the case. In fact, a “No” might actually be what you need to start out your negotiation. Chris ... [Read more]
About the Author
Keith MacPherson
As the owner and founder of The MacPherson Language Institute, Keith is engaged in all aspects of language learning. A teacher, blogger, translator and consultant, he offers expert training and guidance for private students and businesses competing in the global market. Leave a comment, join the mailing list or follow him on Twitter @MLISolutions.